DESIGN ROEL VANDEBEEK
IN COLLABORATION WITH 5X5
MyPrecious combines the knowledge and expertise of companies and a team of designers to jointly create new products or manufactures that they cannot realise alone; the project helps companies to take a strategic position in an innovative network. To increase their innovation potential, they are given the opportunity to work together with other companies and a team of experienced designers or 'Design Ambassadors' in a stimulating and inspiring setting. The theme "MyPrecious" is explored as a common thread throughout the project. The innovation capacity of the participating companies and designers is addressed, challenged, sharpened and deployed. This initially requires an openness on the part of the companies to share their expertise with the other participating companies, which then very quickly reveals additional insights and knowledge.
In collaboration with the city of Genk and Dany Snokx. In this project I worked for Veldeman tents