Anvil

The way to market the Jolie Handles brand is unique. It is a combination of sober, stylish products that are produced with great care in a unique traditional way. As a result, they appeal to a specific target group. I have tried to further translate this way of working and to make it more powerful on the basis of new designs with the following points of attention: proportions, image value, emotion, open character, uniqueness and cuddlyness. As a designer, the art is to bring innovation without undermining Jolie’s philosophy. It gives the buyer or user a surprising and new addition to the existing collection, new and old reinforce each other. Jolie’s handles are present, but not dominant.